Course Location
Sydney On-Campus
2018 Master of Arts Screen: Business and Leadership
Postgraduate (AQF Level 9)
Delivery Mode
64 weeks / 4 semesters. Semester starts week commencing February 26, 2018
Course Fee
Details will be provided post-enrolment.
Attendance Pattern
Seven three-day weekends plus a five day intensive each year


The MA Screen: Business and Leadership is a transformational program that provides students with the skills and knowledge to succeed and thrive as leaders in today’s fast-moving screen business environment.

The ability to adapt and thrive are defining features of successful companies. Offering a unique blend of creative leadership and business essentials, in this course you will learn the latest approaches to managing creativity, applying leadership principles to your own workplace and career pathways. By the end of the MA Screen: Business and Leadership, you will have discovered your own unique leadership style; how to shape a working business model; and, crucially, you will also have an understanding of how to persuade people to their cause.

The course is practical, high-level, current and collaborative.

We draw our teachers from industry, mixing theory with practice, never losing sight of the reality of the contemporary media business sector. Using real-life case studies, you will analyse problems, devise solutions and figure out how to sell them. The course ensures consistent engagement with the industry and the latest thinking and modelling is delivered by current business leaders.

Join with colleagues who are starting or building a company or are facing a particular problem in their current role. We work together, teachers with students, sharing what we know, researching what we don’t know. It’s a collaboration that continues beyond the course, into the future, an enduring network of friendships and business connections.

The course is structured to suit working people. It’s delivered part-time over two years, with seven three-day weekends, one two-day weekend and a five-day project workshop each year.


The course is structured to allow the student three exits points:

Semester 1 & 2 Graduate Certificate Screen: Business & Leadership Live industry Public Policy project or the development of an actionable business strategy
Semester 1, 2 & 3 Graduate Diploma Screen: Business & Leadership Applied Media Business Strategy: students get to work on a real-world international business consultancy
Semester 1, 2, 3 & 4 Master of Arts Screen: Business & Leadership Management Report: synthesises learning to construct an approach to a specific issue that relates directly to their own business or business sector

Students who have been accepted on the Master program will progress to the second year if they have successfully completed all year one’s subjects.

This course will lead you through the various disciplines required to become a leader and entrepreneur in the screen sector.

You will learn how to make a persuasive case in business and the public arena, be instructed in financial analysis and decision-making, an understanding of innovation and marketing and gain a deep insight into teamwork and leadership.

If you progress to the second year you will travel overseas to act as a consultant on a 'live' business challenge for an international media company. For instance, Weta Digital, in Wellington, New Zealand was a live business challenge. You will also work on a research or business project of your own, supervised by the School's expert staff and supported by a mentor in your sphere of interest.

Throughout the course you will hear from high-profile leaders from the media, government and the business community, who will share their insights and engage candidly with students.


For details of help to pay for your fees, please refer to the Study Assist​ website.

Contact our Student Centre​ or call 1300 131 461 or (02) 9805 6444 with any questions or to learn more about your study options. You can also contact the Indigenous Unit​.

Changes in circumstances may impact upon the accuracy or currency of information. While AFTRS takes all due care to ensure that the information is accurate, it reserves the right to vary any information described here without notice.

Last updated October 16, 2017



For further information contact Student Centre.

Course Outcomes

By the end of this course, students should be able to:

1. Evaluate the political, economic and social dynamics of the local and global screen business industries and develop solutions to identified issues.

2. Analyse, identify and communicate financial matters through the critical evaluation of financial models, frameworks and measures.

3. Develop and apply an approach to leadership in their business or career to achieve a defined outcome.

4. Deploy appropriate research methods, strategic frameworks and an approach to innovation to construct a competitive business advantage, overcoming issues and planning for future growth.

5. Appraise a market’s potential and formulate an approach to reaching customers that aligns to a screen product or company.

Application Tasks

Places in this course are competitive and are based on merit selection.

Candidates are required to submit the following:

1. Prerequisites

Applicants to postgraduate programs are required to hold a relevant undergraduate degree at bachelor level, or to have completed equivalent work experience and/or training.

The typical duration of a bachelor degree is 3-4 years, and candidates applying by degree equivalence are required to demonstrate they have achieved corresponding learning outcomes by completing a similar volume of relevant work experience and/or training. It is expected that applicants will have worked at a senior or managerial level.

2. Application Tasks

2.1 Business Project Proposal

Submit a one-page statement outlining your proposal for a current business project that you are interested in pursuing (approximately 500 words - submit as PDF file).

2.2 Personal Statement

Write a personal statement that outlines your personal goals and how your prior experience and participation in this course will contribute towards you achieving these. Also include any other information you believe the assessors should know about you that would assist in your application to the school (approximately 500 words - submit as PDF file).

3. Uploading your Documents

You will be able to upload your written documents as part of the application process. Ensure you conform to the required file type and size specified as follows:

  • Written documents (PDF files) have a maximum of 10MB in size and can be uploaded to the application portal.

4. Resume and Educational Qualifications

Provide a one-page list of your achievements, educational qualifications and work experience.

You must also provide a certified copy of your highest education level as detailed on the How and When to Apply page on the AFTRS website. Use the link provided for information on how to certify documents.

5. Proof of Citizenship/Residency

Ensure you submit a certified copy of your birth certificate or passport as detailed on the How and When to Apply page on the AFTRS website. Use the link provided for information on how to certify documents.

Selection Criteria

Places in this course are competitive and are based on merit selection. The selection criteria are:

  • Evidence of critical thinking ability.
  • Collaborative skills and experience.
  • Ambition to lead.



Semester 1

Subject 1: Creative Leadership
Subject 2: Financial Management & Modelling
Subject 3: Media Business Strategy

Semester 2

Subject 4: Marketing Screen Industries
Subject 5: Strategic Innovation & Research
Subject 6: Public Policy
Subject 7: Business Planning


Semester 3

Subject 8: Brand Management
Subject 9: Entrepreneurial Finance
Subject 10: Applied Media Business Strategy

Semester 4

Subject 11: Persuasive Practice
Subject 12: Managing Growth
Subject 13: Management Report


The Australian Film Television and Radio School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.