AFTRS

 

CSB - The Centre for Screen Business - is a department at AFTRS that sits within the School's Research & Education Division.

CSB was created  to promote the development of business knowledge
and skills in the screen content industries and provides:

• Award courses in screen business
• Short courses and workshops through AFTRS Open Program Division
• Practical research focused on improving the business knowledge and know-how of the sector

CSB's mission is to improve the sustainability of businesses in the screen arts sector by disseminating
knowledge, skills, data and ideas to business owners and managers.

 

Visit the CSB microsite >

 

Recent CSB initiatives:

 

"Mitigating Risk'

MITIGATING RISK is a research paper undertaken by Matthew Hancock as part of the Masters of Arts program at the AFTRS in collaboration with Screen Australia.

 

The paper presents an argument for why the Australian film industry should do more adaptations than they currently do. Hancock conducted research on Australian films made between 1999 and 2008, finding that adaptations are less of a risk than original films, being up to three times more likely to return money at the box office.

 

Research shows that 70% of Hollywood's film output is adaptation, the UK's is around 50%, while the rate in Australia is only 19%. There has been a declining trend from one-in-three released in the 1920's to less than one-in-five since 1999.  Hancock examines the reasons why this is so and looks at the box office results for adaptations, arguing why the development rates of adaptations in Australia should be increased to achieve diversity, stability and financial success.

 

Matthew Hancock is currently Assistant Manager, Strategy and Research at Screen Australia, the Federal Government's primary support agency for screen content.

Prior to this he was Senior Analyst with Mediascape, a private research firm measuring the impact of print and broadcast media on community perception of public policy. He holds Arts and Masters degrees in media production and education as well as a Graduate Certificate in screen business administration.

 

More on CSB's Mitigating Risk paper >

 

"Who is the 21st century producer?'

This very successful seminar was held on June 16^th and was framed around the questions: What motivates the producer of the 21st century? How do they make money? What is their vision for their work and their industry?

 

The catalyst for the seminar was an unparalleled survey of Australian producers undertaken by AFTRS, in conjunction with Bergent Research. Screen sector luminaries delivered an analysis and discussion of the survey's findings and their implications for funding bodies, policy makers - and producers.

 

Speakers included Julian Morrow (The Chaser), Robert Connolly (Balibo), John Berenyi (Bergent Research), Tania Chambers (Screen NSW), Deb Verhoeven (RMIT) and Janelle Landers (Wasted on the Young).

 

Go to the 21st century Producer survey now >

 

 

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