Market Your Movie for Success with Guerilla Films (Wyrmwood)

Nov 4 2016

The brothers behind the cult Aussie zombie film Wyrmwood share some essential marketing tips for any filmmaker - it’s all about marketing and learning to hit your target.

  1. Use the skills you have

    Tristan was an electrician for years, so his trade skills were used in production. Kiah worked in the fashion industry for 6 years. He used the marketing skills he learnt while in the industry and transferred them from the fashion industry to Wyrmwood. This included the way images were taken and put online and on social, the way communities were built and nurtured and interacting with your fan base.

  2. Create promo material while shooting.

    Anytime you’re shooting content, it’s an awesome opportunity to gather content for your campaign. Every bit of still footage or still images that you get can be used down the track, whether for really amazing artwork or for social media releases

  3. Keep feeding the audience social media.

    Building up a fanbase online is a great way to get people interested in your movie before it’s released. You have to regularly give them content. Feed them interesting information, dynamic content and awesome looking material; get your audience involved in the process.

  4. Know what the press needs, and send them that.
  5. Make sure your concept and imagery is right for the organisation you’re reaching out to. Give them the story and angle to work with. If you send it to them in the package and format they need, they will use it. For example, Empire Magazine was great for Wyrmwood.  The brothers sent the magazine many, many images, a teaser, a trailer and some extra information, and they ended up with a three-page spread.

BONUS: “If you know your marketing or how to market you’ll be able to sell your product. That’s the most important thing as a modern day filmmaker in terms of success. If you want to be successful, you have to be able to market.” – Kiah Roache-Turner

Want to learn more about how to make your movie a success? We also have articles on:
How to Shoot a Film on a Tiny Budget and Making a Movie Trailer for Success

Watch the brothers on our YouTube channel, where they go more depth into each of the points. There’s also a little rap at the end of the video for you.

DISCLAIMER: Tristan and Kiah would like to say that they have made 1 film so they’re not claiming themselves to be experts in film, but they are DIY Masters. I mean they’ve been DIY mastering for the past 20 years.


The Australian Film Television and Radio School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.