Digital Producer Skills

Sydney - Jul 23 2018

AFTRS Sydney
Jul 23 2018 - Jul 27 2018
Attendance Pattern
5 Days, Mon - Fri, 9.30am - 5.30pm
Lynette Reeves
Course fee
$1200 / $1080

Whether you’re agency-based or in-house, running a start-up or trying to catch up, marketers, account managers and producers are more and more expected to understand the wider marketing opportunities in the digital landscape. This five-day intensive led by Executive Producer Lynette Reeves (The Project Factory) will use classroom lectures and real world practical team exercises to give you the inside scoop on the digital landscape, unravel the technical jargon, and show how Digital Producers work with wider teams to create digital websites, social media, mobile applications and interactive media. Don’t get left behind!


The role of a Digital Producer can vary dramatically depending on the area in which you are working: web, mobile, apps, digital display, video, EDMs, interactive media, augmented reality & VR, social media, SEO/SEM... the list goes on.

This course will cover:

•The digital landscape in context and why you’ve made the right choice to learn more about it
•The general roles and responsibilities of a Digital Producer, and what we do all day that can translate to other roles
•Getting creative: problem solving, innovation, strategy and abstract thinking
•Project phases, team players, and the Digital Producer's role in bringing them together: Discovery, Definition, Design, Development and Deployment
•Getting technical: understanding the lingo and becoming a translator
•Tools of the trade: prototyping, project management, team management
•Digital Production methodologies: waterfall, agile and scrum

With a mix of lectures and group-work, this course will take you on a journey through the digital minefield, giving you the opportunity to take that knowledge and apply it to your existing role.


Extend your digital knowledge, or change career directions - this includes film and TV producers, designers, developers, marketing and communications staff, digital project managers, account managers - anyone looking to get a grasp on the digital landscape in 2017, and beyond. This course will give you the basic knowledge in all areas of digital, giving you scope to pursue your specific interests in more in-depth courses,

Please note that although this course will cover effectiveness and distribution of content through digital channels (such as video), this is not a content production course. If you are interested in practical technical videomaking courses see Videomaking 101​ . If you are looking for creative content generation courses we suggest Writing Video Scripts and Briefs,​ Applied Storytelling​ or Making Video Work on Social.​


“I thoroughly enjoyed this course. As someone who has some experience in this field, the content covered everything you needed to know to be a Digital Producer - at the highest level.”

“Lynette was absolutely brilliant - her skills, her delivery, her content selection, the way the course was structured, was absolutely on the money.”

“Lynette delivered an incredible amount of information in just 5 short days. She was approachable and encouraging to a group of people who all came from different backgrounds. The information was broad enough to interest everyone but also well targeted. Would definitely recommend.”


This course is open to anyone who has some media, project management, communications or marketing experience.


A very intensive five-day course where you will have some light homework to do in the evenings, so please set aside some time each evening if possible.


Lynette Reeves is Executive Producer for The Project Factory in Sydney, Australia. A digital producer with over 10 years in the digital environment, with experience across multiple business sectors and working with $5k to $500k+ budgets across websites, responsive sites, apps, digital advertising campaigns, SEO/SEM, CRM, targeted marketing email campaigns, and social media.

Lynette works on a mobile-first philosophy and her personal mission is to help educate and inform others on the importance of a changing digital environment and how that should drive strategy and creativity.


Students ideally will bring their own laptop. Please let us know when you enrol if you are unable to bring a laptop.

Have any questions? Please get in touch: or 1300 065 281



10% Early Bird Discount is valid up to 28 days from start of the course.



AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If a participant wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee. For more information on AFTRS Open's policies, including refund policies, please see our policies page​


The Australian Film Television and Radio School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.