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Making the news for the right reasons!

The media is hungry for great stories and if you know how to approach and win them over, they will share your story with the people you want to hear it.

In this hands-on, interactive one day workshop, you’ll learn how to find your newsworthy angles, the tips and tricks of pitching your story to the media and practice the skills needed to tell your story in concise, compelling and engaging way.


  • What journalists and audiences want from you

  • Working the news cycle

  • Understanding Story Formats

  • Developing positive media relationships

  • Identifying your key stakeholders and their level of influence

  • Coming up with newsworthy angles, messages and quotes

  • Creating a game plan and pitching your story.


“Great practical feedback offered in a non-threatening way. The tutor had a wealth of knowledge and
expertise and was very open too sharing real professional insights.”

“It was great, I learnt a lot.”


Ann Buchner is an award-winning senior journalist, documentary producer and corporate media strategist with over 25 years experience in the Australian media industry. She has tertiary qualifications in Environmental Science and adult learning, training and assessment principals with a Certificate IV in Training Assessment and Education. Ann is regularly engaged as a corporate media and communication strategist and media trainer for many of Australia major corporations, State and Federal Government departments and professional organizations

Have any questions? Please get in touch: or 1300 065 281

This course can also be delivered as a tailored course for small groups, so that content can be tailored towards individual company's needs.

Please get in touch with us on 1300 065281 to book.

***DISCLAIMER*** AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If a participant wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a penalty. For more information on AFTRS Open's policies, see our refund policies and discount policies.


The Australian Film Television and Radio School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.