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This 5-day intensive workshop will teach you the fundamentals of building a sustainable creative business and encourage you to think innovatively about where you'll take your ideas. The practical knowledge provided in this Screen Business program is vital for start-ups, established businesses and creative practitioners looking to enhance their business knowledge. You will be inspired to stretch your entrepreneurial muscles and think differently about your personal and business IP. WHAT YOU WILL LEARNOver the course of 5-days you will gain practical insights into the fundamentals of building a creative business from the ground up including;
  • business model selection

  • the commercial landscape

  • legal fundamentals

  • intellectual property

  • financial management

  • superannuation and insurance basics

  • team management

  • digital marketing and social media

Be empowered to build your business in line with current best-practice, through future-focused training which empowers you to move forward with confidence. John Gregory will be joined by Industry professionals Stephen Digby (DVM law) and David Sharpe (Generate). ABOUT THE MAIN COURSE LECTURER: JOHN GREGORY

JOHN GREGORY is currently CEO of Freehand TV and previously worked in Business Affairs at Grundy International in Europe, as GM of Beyond International, and Co-CEO of Imagination Entertainment. At Grundys, John was a member of the senior management team that established the Grundy television business across Europe, South America and South East Asia ahead of its acquisition by Pearson Television (now Fremantle Media). At Imagination, John helped establish one of Australia’s first cross-platform media business developing a range of successful content brands across both traditional and non-traditional distribution platforms. Currently, John is involved in the creation of Virtual Reality content for emerging mixed reality platforms and focussing on development of new content distribution pathways. Opportunities for creating and distributing media content have never been more diverse but the commercial challenges of funding and sustaining production businesses in the new globalised market have never been greater. John will be joined by a range of industry experts throughout the week of the course.

STUDENT FEEDBACK"The time I had with John was extremely valuable, his openness to pass on his knowledge and experience on how the industry works is something I will be very thankful for. For AFTRS to offer these courses and have industry guests such as John Gregory to guide these workshops/classes is such a positive for the industry."What this man doesn't know about the television industry, isn't worth knowing. I am very fortunate to have been a student in his course, what a wonderful resource for AFTRS and its students. Also (and this is from personal experience in both open television and radio courses I have done with AFTRS), because AFTRS teachers and trainers are working in the industry they are teaching, they have practical, current knowledge of industry trends and movements, great contacts and can also provide valuable, positive input and insight into students' future careers."

Have any questions? Please get in touch: or 1300 065 281

10% Early Bird Discount is valid up to 28 days from start of the course.


AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If a participant wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

For more information on AFTRS Open's policies, including refund policies, please see our policies page


The Australian Film Television Radio and School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.