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Marketing

A still from 'The Wonderful' | Dir. Erin Good | Photo: Natalie Zagalia

The Marketing division’s overarching goal is to position AFTRS as one of the top screen and broadcast schools in the world. The division is responsible for external communications about the school, its programs and its initiatives.

There are five key functions within the marketing division, including:

  • Digital communications – AFTRS digital and social channels, and website.
  • Campaigns and student recruitment - campaigns to promote the school’s courses and initiatives including meeting prospective students at Careers Fairs and roadshows, and liaising with potential applicants.
  • Distribution and sales – distribution of AFTRS student films in festivals and with our content partners, and licensing of content.
  • Programs and events – events from Open Day to graduations, programs with guilds and industry partners and the new AFTRS alumni program.
  • Corporate communications and media relations.

The division is also the custodian of the brand and visual identity of the school and philanthropic support for student scholarships.

  • Link to Kirsten Downie
    Kirsten Downie

    Kirsten joins AFTRS from the Australian Museum, Sydney, where she was Head...

    Kirsten Downie

    Kirsten joins AFTRS from the Australian Museum, Sydney, where she was Head of Marketing & Communications. A senior executive with a passion for professional marketing, audience development, branding, sponsorship and…

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    Director of Marketing

    icon Division:

    Marketing