With so many people watching so much in so many different ways, it’s very difficult to count us all. So how does that happen, what is genuinely comparable, and how does it affect what creative producers make? How much does panel research and focus group input affect what ends up on our screens, and what is changing in the world of viewer measurement.
September’s TV Talks take a turn for the analytical with a panel of brilliant minds dedicating themselves to the question of ratings and audience across platforms, mediums and broadcasters.
GUESTS
Adrian Coates, Head of Audience Data & Insights, SBS Australia
Ben Shepherd, Chief Media Officer, CHE Proximity
Doug Peiffer, CEO, Oztam
Emelia Millward, Head of Research & Insights, Seven Network
MC: Andrew Garrick Writer, producer and director