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Blockchain For Creative Businesses

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How is blockchain being used in the creative industries, and can it change your life?

The first event in AFTRS’ new professional development seminar series – Short, Sharp and Immediately Useful – will give you all the need-to-know info on blockchain, and how it may help you. This event is co-presented with Screen Australia and the Australia Council.

In the first half of this seminar Ellie Rennie and Jason Potts from RMIT will discuss their provocation paper Blockchain and the Creative Industries, which brings together current thinking around the use of blockchain technology, concluding that the creative industries would benefit greatly from this new economic infrastructure – possibly more than any other segment of the economy.

In the second half you will hear about real-world case studies from companies that are using blockchain, and be part of a discussion with a panel of industry stakeholders as to where it may go in Australia.

The seminar runs 2pm-5.30pm

Discounts are available for bookings of three or more attendees in the seminar. To get this discount please phone AFTRS Short Courses on 1300 065281.

Afternoon tea is included in the price.

Get a better understanding of blockchain, and it’s applications

Explore the challenges and opportunities for the creative industries in the blockchain economy

Hear case studies of companies who have successfully integrated it into their business models, and how

Why go to this seminar?

Over the past decade, tech companies have become powerful players in the creative economy, with technology increasingly being used to receive and pay for content, to follow a creative practitioner’s work and to express preferences. In theory, this should also benefit creatives, however Australia’s creative and cultural producers are not typically seeing greater financial returns for their work, nor are they finding the business aspects of their work any easier.

Distributed ledger technology, also known as blockchain, is emerging as one way to rebalance the cultural economy in favour of creative practitioners. Creative industries blockchain platforms are experimenting with royalty payments for music and screen works, proving the authenticity of visual artworks and fashion, avoiding ticket scalping and more. For creative practitioners, this can mean simpler and more transparent transactions, easier contracting, fewer overheads and less reliance on middlemen. Streamlined processes for collaboration between creative practitioners might also emerge.

So if you are involved in a creative business, now is the time to get a heads up on blockchain.

Presented in partnership with Australia Council and Screen Australia.



This seminar if part of the Short, Sharp and Immediately Useful series of professional development seminars at AFTRS. Check out the other seminars in the series here.

Meet the presenters

Ellie Rennie

Associate Professor Ellie Rennie is a Co-Director of RMIT’s Digital Ethnography Research Centre, a member of RMIT's Blockchain Innovation Hub,…

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Jason Potts

Jason Potts is Professor of Economics in the School of Economics, Finance and Marketing at RMIT University, and Director of…

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Blockchain For Creative Businesses Offerings


27 Feb 2020 to 27 Feb 2020
Thurs 2pm - 5.30pm

Early Bird Course Price:

This is the standard course price and includes the early bird discount as it currently more than 28 days from commencement of the course.

AFTRS, Building 130, The Entertainment Quarter, Moore Park NSW 2021

For more information call 1300 131 461, or register for future offerings.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.

For more Information email shortcourses@aftrs.edu.au or phone 1300 065 281.