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Blockchain For Creative Businesses

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How is blockchain being used in the creative industries, and can it change your life?

The first event in AFTRS’ new professional development seminar series – Short, Sharp and Immediately Useful – will give you all the need-to-know info on blockchain and how it may help you. This event is co-presented with Screen Australia and the Australia Council for the Arts.

The seminar will be presented in three parts:

Part one: Ellie Rennie and Jason Potts from RMIT will discuss their provocation paper Blockchain and the Creative Industries with Peter Herbert, which brings together current thinking around the use of blockchain technology, concluding that the creative industries would benefit greatly from this new economic infrastructure – possibly more than any other segment of the economy. Don’t worry; they’ll also explain it in “layman’s terms”.

You can download a copy of the report here.

In part two, you will hear real-world case studies from companies that are using blockchain, including Irina Albite and Maria Tanjala from FilmChain, Mo Jalloh from Zimrii, Nathan Graves from Soundvault and Judy Grady from Copyright Agency.

Part three, moderated by Sandy George, will be part of a discussion with a panel of industry stakeholders including Emma Madison from Screenrights, Musician and Researcher Tracy Redhead, Sean Gardner from Emanate, and Ben Au from IGEA as to where the technology may go in Australia.

The seminar runs 2pm-5.30pm on 27 February.

Discounts are available for bookings of three or more attendees in the seminar. To get this discount please phone AFTRS Short Courses on 1300 223 877.

Get a better understanding of blockchain, and is applications

Explore the challenges and opportunities for the creative industries in the blockchain economy

Hear case studies of companies that have successfully integrated blockchain into their business models, and how

Why go to this seminar?

Over the past decade, tech companies have become powerful players in the creative economy, with technology increasingly being used to receive and pay for content, to follow a creative practitioner’s work and to express preferences. In theory, this should also benefit creatives. However, Australia’s creative and cultural producers are not typically seeing greater financial returns for their work, nor are they finding the business aspects of their work any easier.

Distributed ledger technology, also known as blockchain, is emerging as one way to rebalance the cultural economy in favour of creative practitioners. Creative industries blockchain platforms are experimenting with royalty payments for music and screen works, proving the authenticity of visual artworks and fashion, avoiding ticket scalping and more. For creative practitioners, this can mean simpler and more transparent transactions, easier contracting, fewer overheads and less reliance on middlemen. Streamlined processes for collaboration between creative practitioners might also emerge.

So if you are involved in a creative business, now is the time to get a “heads up” on blockchain.

Presented in partnership with:



This seminar is part of the Short, Sharp and Immediately Useful series of professional development seminars at AFTRS. Check out the other seminars in the series here.

Meet the presenters

Ellie Rennie

Associate Professor Ellie Rennie is a Co-Director of RMIT’s Digital Ethnography Research Centre, a member of RMIT's Blockchain Innovation Hub,…

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Jason Potts

Jason Potts is Professor of Economics in the School of Economics, Finance and Marketing at RMIT University, and Director of…

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For more information call 1300 223 877, or register for future offerings.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.

For more Information email shortcourses@aftrs.edu.au or phone 1300 223 877.