In this two day workshop we will take you from zero knowledge of Facebook and YouTube video ads to having a step-by-step framework to create your own campaigns for minimal cost and maximum effect. You will learn both Facebook and YouTube video creation techniques and work through two case studies for a non-profit organisation and an ecommerce company.
Finally we will spend some time discussing ideas for your specific business so you can implement what you’ve learnt after the course on your first campaigns.
Learn how to review your campaign objectives and create content using Adobe Spark and Adobe Rush/Premiere Pro
Get hands-on skills in creating video ads for Facebook and YouTube pre-roll ads with a Step by step run-through of the Facebook business manager and campaign creation
Find out about optimising your ads and what KPI (Key Performance Indicators) to look for when your ad is running
Is the Social Media Video Ads Essentials right for you?
If you are a small business owner, social impact campaigner or someone who is looking to expand their skillset in Digital Marketing you’ll find this course very useful.
You will need a campaign to discuss in the course – and then implement once the course is over – this may be for a product, event or other NFP campaign.
You will need to either have, or be able to set up, your own Youtube Adword and Facebook Business manager accounts.
You’ll need to be computer-savvy as this whole course is delivered in a MAC computer lab and also you should be very familiar with Facebook and YouTube.
What you will need
As mentioned above you will need a campaign to discuss in the course – and then implement once the course if over – this may for a product, event or other NFP campaign.You will need to either have, or be able to set up your own Youtube AdWords and Facebook Business Manager accounts. Ideally you will have access to Adobe Creative Cloud software after the course to implement what you have learned.
You will work on sample case studies in the course and all collateral for those will be provided. If you are not sure if this course is right for you, please email us at Shortcourses@aftrs.edu.au or call us on 1300 065 281.
IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.
If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.
Find out more information about discounts and refunds.
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