Applied Storytelling Workshop

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The power of storytelling is that it engages attention, invites empathy and increases the likelihood that your ideas will be accepted and adopted. This one day workshop will transform the way you communicate. You will discover the creative techniques that filmmakers use to connect with their audience on an emotional level.


In this hands-on workshop you will learn:

  • where science meets art - how storytelling affects the brain

  • the five key elements of a powerful story that will capture an audience’s attention

  • how a story can make a message stick in a compelling and memorable way

  • how to translate these techniques to deliver your own clear and irresistible call to action


For over forty years, AFTRS has taught Australia’s creative talent to tell compelling stories that have had the power to move and inspire. Storytelling is now considered an essential skill for anyone who needs to communicate effectively with prospects, customers, leaders or peers. The Applied Storytelling workshop uses practical exercises to ensure you can apply these creative communications skills directly to your workplace.

The Applied Storytelling Workshop is available for both individuals and workgroups to enrol. AFTRS can work with your organisation to tailor this workshop so that it is aligned to your business objectives, brand or message and make it a transformative learning experience for your team. For more information on tailoring or booking a course for your team please call 02 9805 6489.

All of AFTRS business courses build on Storytelling skills and we highly recommend that you consider this workshop as a pre-requisite for Presentation Skills and Writing Video Briefs and Scripts .


This course is suitable for anyone from absolute beginner to master communicator.


It was great to really think about how to present messaging as a story.

This course gave me a new perspective to communicate and pitch my designs to an audience.

Course was amazing, really thought provoking, practical and hands on to solve a specific situation.

Andrew was impressive as a facilitator, knowledgeable, creative and provided good feedback.

Definition of story elements and what a story is – this really useful.

It was helpful to see what is and isn’t necessary when crafting a story. I also benefitted from the group discussion, and enjoyed dedicating a day to creative storytelling.


This course is taught by Andrew Garrick, a deeply experienced TV and digital content producer. Andrew’s success has been defined by his ability to understand and engage audiences. He has produced major projects for Channels Seven and Ten, ABC, SBS, MTV and BBC Worldwide and as an Executive Producer for content at Ensemble - an agency which prides itself on creating "Opt-In" ideas . He is currently directing multiple shows for the ABC and is in development with Beyond Screen for a feature film. Recently, he helped establish a joint venture between Beyond Productions and Ensemble Australia to create Virtual Reality stories. Andrew has also directed commercials for Volvo, Formula One, Target, Queensland Tourism and many more.

With degrees in History and Global Environmental Politics, but experience across all facets of the production cycle, Andrew is drawn to universal stories with idiosyncratic details. Having extensive experience as a comedy director, writer and development producer, he's a rare beast in Australia.

He wrote the digital spin-off of Offspring - The Nurses - a radio play for MMM called The Day Before The Day Before Tomorrow and then after creating and directing the scripted comedy Micro Nation for Network Ten, he's largely continued on the comedy path. Andrew has developed shows with leading independent production companies including Shine, Fremantle Australia, Screentime, and Beyond Production and has a long list of commercial producing and directing credits.

Have any questions? Please get in touch: or 1300 065 281


***DISCLAIMER*** AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If a participant wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee. For more information on AFTRS Open's policies, see our refund policies and discount policies


The Australian Film Television Radio and School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.