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Digital Producer – The must have job title of 2019

Kate Ayrton wants to make you comfortable with feeling uncomfortable. As a expert in the business world, Ayrton knows that using curiosity and creative problem solving in the workplace can sometimes feel uncomfortable. However, with over 15 years of experience working at the intersection of media and emerging digital technologies she knows that people with these skills are the ones driving business growth at the world’s leading media, screen, and broadcast organisations. Most of the time, these people have the job title, digital producer or digital product manager.

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Neil Peplow’s Industry News Round-Up | 19-25 November 2018

Facebook was faced with a week of damage control after a damning exposé in The New York Times revealed Facebook’s COO Sheryl Sandberg had run a campaign deflecting criticism away from its handling of Russian interference in US elections onto rivals. The backlash against the social media giant has even had some predicting the fall of digital advertising. Facebook’s other battle has been to get people to watch its original shows. With streaming platforms bulking up on content, including a potential deal between NBCUniversal and WarnerMedia, it may already be too late for the platform to be a serious contender.

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Neil Peplow’s Industry News Round-Up | 12-18 November 2018

This week the streaming market saw global niche offerings continue to emerge as a strategy for creating sustainable businesses outside the gravity of Netflix. For instance, the Cinephile streaming service FilmStruck has been reborn as the standalone Criterion Collection, after protests from well-known Hollywood directors, including Steven Spielberg and Edgar Wright. Local company Madman Entertainment is already well-positioned in this space, having invested in two niche services, Docplay and AnimeLab. AnimeLab recently attracted an investment from Aniplex. Aniplex is a Sony-owned Japanese anime and music company that distributes in the US. With an annual turnover of $AU300m and an understanding of the audience, it is a perfect partner to help grow the AnimeLab platform.

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Top tips for Content Creators and Content Teams

The last five years have been a wild ride for anyone involved with marketing and communications. The move to content marketing across all touch points has left some teams struggling. More often than not, there are plenty of great ideas for how you and your team might use video, audio, and written content as you reach out to consumers but it’s the mastery of the technical aspects that many teams are struggling with. Can you create an amazing video in-house? Is it easy to learn the tricks that influencers are using to be so successful on social media? Can you even afford to create the kind of video content that is needed to make our Facebook campaign go viral? The answer to all three of these questions is yes. And to get you started here are our top tips for content creators.

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