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This masterclass will help you design and implement a realistic distribution plan for your project to attract financing, and maximise audience and revenue. You will learn about available distribution opportunities and the rights necessary to exploit programs as widely as possible in a rapidly changing digital world.

It is presented by Screen Producers Australia (SPA) in conjunction with AFTRS. It will be held at AFTRS in Moore Park, Sydney and the course fee includes Afternoon tea.

SPA members will receive a special discount, select ENROL above and choose SPA member registrant type.


This masterclass covers how to draft realistic distribution plans for programs when approaching funding bodies and the market. It will cover:

  • Theatrical, free to air television, subscription television, and ancillary rights.

  • The Video On Demand space - SVOD, AVOD, TVOD, EST, DTO

  • On Line rights, webisodes.

  • Primary and Secondary windows, Multiple Window deals

  • Territories

  • Distributors, Presales and Distribution Guarantees

  • Sales agents and Minimum Guarantees

  • Digital Aggregators

  • Commissions and Retaining rights

  • Cinema release in Australia - how do you get a DG, what are the terms, P&A issues.

  • What do the screen agencies expect?

  • Film Festivals - How to use them as platforms for distribution deals.

  • What do distribution plans look like for each format? What should go into them?

  • Alternative distribution - 4 walling, VOD, EST, DTO.

  • How do you find distributors and build relationships?

This masterclass will be delivered by David Whealy, Principal DWA Entertainment Lawyers, Jessica Ellis, Head of Video Entertainment and Distribution, ABC Commercial, Beatrix Holland, Digital content and social media strategist, ScreenHerd, Joanne Azzopardi, Senior Vice president Sales and Acquisitions, Beyond Distribution, Jessica Ellis, Head of Video Entertainment and Distribution, ABC Commercial, Tait Brady, Producer, The Acme Film Company and Distributor, Label, Brian Rosen, Producer, SixtyFourSixty and Brian Cobb, Creative Producer, Cobbstar Productions (Sydney).

Presented by Screen Producers Australia and the Australian Film Television and Radio School.

Have any questions? Please get in touch: or 1300 065 281


AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If a participant wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee. For more information on AFTRS Open's policies, including refund policies, please see our policies page.


The Australian Film Television and Radio School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.