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Brief to Script to Great Video

How to connect with your audience every single time

With a staggering amount of all internet traffic now video, the most persuasive call to action today is the play button. Creating compelling video content is a fundamental skill for anyone in internal or external marketing communications or PR. Successful brands are expanding their use of video to build better relationships, educate employees, convert buyers and improve customer satisfaction.

Craft a powerful video story that will connect your customers with your brand in a meaningful way

Brief your ideas so that your creative vision comes to life, create a hook and produce a compelling call to action

Write video scripts that create a visual ‘storyworld’ and use engaging, clear language

Is the Brief to Script to Great Video course right for you?

This is a very practical workshop and will be very useful for anyone who creates or commissions video. If you are moving into more client-focused areas or planning to bring expertise in-house, this course is a great grounding in video storytelling and technique.

Meet Your Tutors

Helen Campbell

Helen is a freelance video content producer, director and writer, who works alongside clients to produce the video assets they…

Learn More

What you will need

This course is delivered 100% online via Zoom video. You will need access to a desktop or laptop computer with a camera, sound and good internet connection, as well as a quiet place to participate.

Once enrolled we will send you further instructions.

No scriptwriting experience is necessary. Simply have an idea ready before starting the course for a video you need to create.

This course is only open to students aged 18 +.

Brief To Script To Great Video Offerings


14 Jun 2022 to 15 Jun 2022

Tues - Wed 9.30am-5pm

Early Bird Course Price:

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

For more information please email info@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here


To find out about future offerings of this course, register your interest. For more information email info@aftrs.edu.au or call 1300 223 877.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.

For more information email business@aftrs.edu.au or call 1300 223 877.