With a staggering amount of all internet traffic now video, the most persuasive call to action today is the play button. Creating compelling video content is a fundamental skill for anyone in internal or external marketing communications or PR. Successful brands are expanding their use of video to build better relationships, educate employees, convert buyers and improve customer satisfaction.
This course is delivered online. The class has a maximum of 10 participants.
Craft a powerful video story that will connect your customers with your brand in a meaningful way.
Brief your ideas so that your creative vision comes to life, create a hook and produce a compelling call to action
Write video scripts that create a visual ‘storyworld’ and use engaging, clear language
“This course is a great mix of insights and hands-on experience. The facilitator was able to give us real-world examples and her expertise was so valuable for learning how to apply skills in my own work.”
– Editor, Fintech
“I loved loved loved the course. It was very practical, particularly where we workshop a video idea. The content taught was backed up by the time we had to prepare a brief and script in practice.”
– Communications Director, Federal government
This is a very practical course and will be very useful for anyone who creates or commissions video. If you are moving into more client-focused areas or planning to bring expertise in-house, this course is a great grounding in video storytelling and technique.
The upcoming class will be delivered by Helen Campbell.
No scriptwriting experience is necessary. Simply have an idea ready before starting the course for a video you need to create.
You will also need access to a desktop or laptop computer with a camera, sound and good internet connection, as well as a quiet place to participate.
Once enrolled we will send you further instructions.
This course is only open to students aged 18 +.
Helen is a freelance video content producer, director and writer, who works alongside clients to produce the video assets they…
Jess is the co-founder and Artistic Director of content production company TEN ALPHAS. She has extensive media, strategy and hands-on…
Nick is an award winning strategic thinker in the digital and online video space, consulting for corporate and government organisations,…
This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.
Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.
IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.
If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.
Find out more information about discounts and refunds here.
For more information email business@aftrs.edu.au or call 1300 223 877.
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