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Developing IP and Doing It Right

Developing IP and doing it right – how to work out what you’ve got, who to share it with and how to make the most of your brilliant idea.

Intellectual Property (IP) is created in many forms including audio-visual content. This seminar will examine the life of IP for your business or project including:

  • Creating IP and understanding its components
  • Maximising the use of IP and revenue streams
  • Protection of IP

Understanding the protection of your IP is important. We will discuss an IP strategy, the simple steps you can take to protect your IP and what to do if you are selling your IP. You’ll learn about the value of rights and the market for rights, as well as the most effective off-screen uses of IP.

Stephen and Peter will be joined by guests Damian Rinaldi (Sonic Lawyers), Brendan Dahill (Essential Media), Maz Farrelly (Mazspeaks), Tom Maynard (Amplify) and Richard Henson (Seven Network).

The seminar runs 2pm-5.30pm with a half-hour break, and will be delivered completely online via Zoom Video.

Discounts are available for bookings of three or more attendees in the seminar. To get this discount please call 1300 223 877.

Hear about how to assess if your IP is reaching its full potential

Learn about what IP is created during your business/project life cycle and what you can do with it

Get an insight into what alternative avenues or platforms your content can be sold to or used on, and what other extensions of a brand can create revenue

Why go to this seminar?

If you are working in the creative industries developing your own projects, you can’t afford to miss this seminar. It will arm you will some valuable frameworks and new perspectives on how to approach monetising your ideas, and how to ensure you and your business stay afloat.

This seminar is relevant for producers, writers, directors, entrepreneurs, composers, actors, designers and anyone who is involved in producing creative output across all mediums.


This seminar is part of the Short, Sharp and Immediately Useful series of professional development seminars at AFTRS. See our other seminars here.

Meet the presenters

Stephen Digby

Stephen Digby is Co-Founder and Principal of DVM Law. a premium boutique law practice providing a full legal service in…

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Peter Kite

Peter Kite is the Director of METS legal and consulting. is a lawyer and business advisor providing legal solutions to…

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What you will need

As this Seminar is delivered entirely online via Zoom video you will need to have access to a good internet connection, a computer with a built in camera and microphone and a quiet space to participate. Headphones are recommended. Once you are enrolled we will send out instructions for participation.

To find out about future offerings of this course, register your interest. For more information email info@aftrs.edu.au or call 1300 223 877.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.

For more information email shortcourses@aftrs.edu.au or phone 1300 223 877.