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Master of Arts Screen: Business

Behind the scenes on the set of Paralysis.

The Master of Arts Screen: Business (MASB) is a creative business program with an emphasis on technology, innovation, entrepreneurship, and creative leadership. It is designed to equip students with the skills needed to lead businesses effectively, including a solid understanding of policy, ethics, and governance.  

For more than a decade, it has accelerated the careers of screen media practitioners from different professional backgrounds and various sectors of the industry, from producers to developers, lawyers to founders, creative arts managers, and many screen sector entrepreneurs. 

Equipped with a suite of financial, technical and entrepreneurial skills, graduates of the MASB create, innovate and lead businesses in the screen industry. The network of screen business alumni operating at the forefront of screen content around the globe include Madman Entertainment CEO and co-founder Paul Wiegard and Jungle Entertainment partner and COO Chloe Rickard, Screen Australia Head of First Nations Angela Bates, producer Sue Maslin and Screen Audience Research Australia CEO Peter Drinkwater. 

The Master of Arts Screen: Business program “pushed us to think differently,” says 2018 graduate and Head of Commissions NITV, Marissa McDowell. With 2024 graduate and actor Diana Glenn adding “I had to distil what my interests were, what my values were, where I wanted to see change and what I wanted to contribute to”.  

Continue reading to discover what MASB alumni have to say about the program and how it contributed to shifting their career and thinking. 

I started to look at MBA courses hoping to find something at the intersection of business thinking and art making. None of the courses I could find came close – except the MASB program. What I value most about the course is the opportunity to apply business theory and models to the difficult questions of commercial art making.

James Kwong (Legal and Business Affairs Executive at Curio Pictures)

What’s interesting about this course is that it caters to you from all angles. There were people in our peer group that were already entrepreneurial, some that had bigger production companies, some that had never taken on anything entrepreneurial, but had extensive professional experiences as writers or directors or creative directors, but wanted to do their own work.

Jaye Rosenberg (Director Events, Entertainment, Partnerships at DG global)

I felt so laser focused in what I had been working on, and the course takes a big thinking approach. That was so beneficial to me to be able to change the way I thought about and approached things, and to take a broad look at the whole ecosystem and how it all fits together. It really shook up my thinking.

Karina Libbey (Travelling Film Festival Programmer at Sydney Film Festival)

The tools that we had learned while studying served us well – they had given us insight to business planning and strategy, looking at where there might be opportunities managing growth on a global scale and where the weaknesses are.

Marissa McDowell (Head of Commissions at NITV)

The program has empowered me to lead with confidence and purpose, shaping my trajectory as a forward-thinking leader in the screen industry. The program also introduced me to people from all walks of life, some that I still collaborate with. I have been able to open my own consultancy successfully off the back of the creative leadership skills that I had absorbed completing program.

Jessica Zeait (Co-Director and Co-Founder at Lebanese Film Festival Australia)

The presence of strong female leaders, including CEO Dr. Nell Greenwood, created a safe and inspiring learning environment. Participating in the course while on a maternity break, I experienced a supportive and inclusive atmosphere that reinforced my confidence in balancing motherhood with my career.

Claire Evans (Director at Junior Major)

Completing MASB was a game changer for me professionally, personally and also for my business. It allowed me to clarify and consolidate my role and where I fit within both a local (NT) and national context. It illuminated my pathway in the industry as a leader and gave me skills and confidence to forge ahead.

Sarah Price (Casting Director at Cast Away Screen Talent Agency)

I’ve recommended the MASB to a lot of my industry colleagues because the study format is perfect for anyone who is already working and managing commitments. I’d say anyone who is wanting to evolve their professional trajectory, develop themselves and expand their network of collaborators should seriously consider the MASB.

April Howard (Director and Producer at Rollingball Productions)

I sat in the classroom with people who are on TV programs in Australia, and they’re actually upskilling; a lot of heads of departments from major broadcasters even. I was sometimes the youngest in the class. It is a very different cohort, the access is great, the networking is great, but people have very specific reasons why they take the program and they come in for a very specific purpose for projects that they’re pitching. They’re creating tomorrow’s leaders. I feel that they’re preparing me for the next 10 years.

Indrani Kopal (AFTRS))

The course examines the economic and tax incentives that have been used by the government to stimulate the industry over the years – from 10BA to the current offsets and rebates available to producers, the various incarnations of the screen agencies, as well as federal and state grants, policy initiatives, and funding programs. It has been incredibly helpful when submitting my own grant and funding applications to understand the history, as well as the political and policy drivers that guide government decision making.

Jill Kingston (Producer at Pacific Shadow Pictures)

What the MASB gave me, which I don’t think any other course would have, was an understanding of business. As an actor, and someone who’s mostly been in the creative world, to get in sync with the business mind was a huge shift, but a great one too.

Diana Glenn (Actor and Producer)

Strategic and design thinking are skills that the Master of Arts Screen: Business gave me, and I’ve learnt to incorporate those skills – with my lived experience – to use my voice in ways that I didn’t before.

Gia Frino (Communication Officer at Kiama Community College)

For me, taking the Master of Arts Screen: Business was one of, if not THE BEST adult decision/s I have made. The knowledge of the industry and skills provided by the formal education of the course have given me a confidence of voice that I didn’t previously have. Don’t get me wrong, I have always been fairly outspoken.

Sallyanne Ryan (Radio Journalist at ARN) 

The Master of Arts Screen: Business blends rigorous research, practical workshops, and real-world learning opportunities. The program offers flexibility of study, with options to study on-campus, online or a combination of both, and choice of one to four subjects per semester.  

For more information on Admission Requirements, and the evidence you’ll be required to submit, review the Master of Arts Screen: Business 2025 Application Guidance Notes.