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Podcasting for your Brand


If you’re looking to use audio in your marketing and communication mix, this course is designed for you.

With the help of this course, you will identify a podcast opportunity for your brand and explore the podcast production process stage by stage, applying techniques to your podcast, as you develop the pilot episode through the course.

You will learn how to identify your audience and podcast niche. You will explore internal and external opportunities for audio, learn techniques for scripting, writing show notes and develop best practices in producing, presenting and publishing podcasts.

This course is available in-person or online. The in-person course is delivered at AFTRS in Sydney over two days with a week in between. The online course is delivered over six weeks, with weekly live Zoom sessions. Both classes have a maximum capacity of 10 participants.

Gain insight into the power of podcasts for your brand

Develop an understanding of your audience

Apply skills in planning and producing on-air content for a variety of purposes

Is the Podcasting for your Brand right for you?

If you’re interested in learning more about how you can use audio to build an audience, strengthen your brand and communicate with teams, this course will give you the necessary skills to plan, structure, and produce branded podcast content, while also developing your writing and ideation skills.

This course is only open to students aged 18+.

What Participants Have Said:

“Good mix of theory and practice, great hands-on experience, great trainer, encouragement of interactivity” – – Youth arts co-ordinator, Health network

Meet Your Tutors

Pariya Taherzadeh

Pariya is a Global Award-Winning Executive Podcast Producer and AFTRS Radio & Podcasting, alumna. Pariya has worked for The ABC,…

Learn More

What you will need

Please come to the course with an idea for a podcast. You will also need a smartphone and access to free editing software.

For the online course and to attend the weekly Zoom sessions, you will also need a computer with a built-in camera or USB microphone/camera, and a good internet connection.

Podcasting For Your Brand Offerings



13 Apr 2023 to 20 Apr 2023

2 x Thursday sessions - 9:30am - 4:30pm

Early Bird Course Price:

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

Building 130, The Entertainment QuarterMoore Park NSW 2021

For more information please email info@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here


To find out about future offerings of this course, register your interest. For more information email shortcourses@aftrs.edu.au or call 1300 223 877.


AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.