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Storytelling for Business

Become an engaging storyteller

Storytelling is an essential skill for anyone who needs to communicate effectively with prospects, customers, leaders or clients. Discover the power of storytelling that engages attention and invites empathy in this practical Storytelling for Business course. 

Available in person or online, you will develop the skills to tell compelling stories, starting with an understanding of your audience. Learn the creative techniques that filmmakers use to connect with their audience on an emotional level and apply these techniques to your own storytelling as you workshop an idea for your business. 

At the end of this course, you will:

Learn the five key elements of a powerful story that will capture an audience.

Understand how a story can make a message stick in a compelling and memorable way.

Use these storytelling techniques to deliver your own clear, irresistible call to action.

“This is the most interesting, informative course I have ever done in my whole working life (which is a very long time!). Nick is an incredible trainer. It was a dream to learn so much from someone so creative, patient, and knowledgeable. The amount of tools and resources provided was fantastic, as were the different styles of writing presented in the videos. It was like a 360 degree walk around the writing process and left me wanting more!”

– Company Office Holder/Executive Assistant, Not-for-profit

“Made me think differently about the way I develop and present my content. Really opened my eyes to the importance of thinking about how the audience receives it and the way they digest it.”

– Marketing Co-ordinator, Environmental consultancy

Is Storytelling for Business right for you?

This business storytelling workshop uses practical exercises to ensure you can apply these creative communications skills directly to your work. No prior experience or knowledge is required.

This course is ideal for marketing, PR and communication professionals creating compelling brand narratives and campaign messaging; corporate executives and business leaders who communicate strategy, culture and vision; and videographers and video producers looking to improve their storytelling techniques and communication skills.

Course Delivery & Requirements

You can choose between taking Storytelling for Business in person as a full-day course or online with two half-day sessions delivered one week apart. Both formats have a maximum of 10 participants. 

Attendance pattern:    

  • In-person – one day, 9:30am–4:30pm   
  • Online –  Two live Zoom sessions one week apart, 9:30am–1pm, with one hour of self-directed learning in between.   

Prior to the course, we ask you to submit the idea that you will work on in the session. For the online course, you will need access to a desktop or laptop computer with a camera, sound and good internet connection, as well as a quiet place to participate.   

Once enrolled we will send you further instructions. 

Course price: $750 (pricing subject to change, please check enrolment form) 

Early bird and other discounts available – learn more.

Meet Your Tutors

AFTRS short courses are taught by leading industry professionals. Storytelling for Business is delivered either by Nick Bolton or Helen Campbell.

Nick Bolton

Nick is an award winning strategic thinker in the digital and online video space, consulting for corporate and government organisations,…

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Helen Campbell

Helen is a freelance video content producer, director and writer, who works alongside clients to produce the video assets they…

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Storytelling For Business Offerings

Online

COURSE DATES:
17 Sep 2025 to 24 Sep 2025

ATTENDANCE PATTERN:
2x consecutive Wednesdays 9:30am - 1pm

Early Bird Course Price:
$675

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).

For more information please email shortcourses@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here

ENROLMENTS CLOSE: 11 Sep 2025

Sydney

COURSE DATES:
19 Aug 2025 to 19 Aug 2025

ATTENDANCE PATTERN:
9:30am - 4:30pm

Early Bird Course Price:
$675

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

AFTRS:
Building 130, The Entertainment QuarterMoore Park NSW 2021

For more information please email shortcourses@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here

ENROLMENTS CLOSE: 14 Aug 2025

Wollongong

Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.

IMPORTANT INFORMATION:

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.

For more information email business@aftrs.edu.au or call 1300 223 877.