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Industry Certificate: Content Creation

Photo: Louise Dietz-Henderson

Become a Content Creator

This course focuses on the skills and knowledge required for the creation of engaging short-form video and associated digital marketing assets. You’ll learn how to analyse a brief, develop your storytelling and idea-generation skills, turn content around quickly, and make it engaging across different platforms.

Delivered by experts who work in the field, you will engage in practical, collaborative lectures and workshops to learn how to create campaign style content. The course will include sessions on specialised technical skills like shooting, editing, simple animation, and graphics as well as pre-production. You will be expected to create content outside of class time and submit a portfolio to brief at the end of the course.

Understand the phases of production

Gain an understanding of all phases of production with the specific goal of creating and executing a portfolio of campaign assets including short-form video for use in digital marketing campaigns, and learning what can be created “in house”

Learn how to respond to a brief

Learn about creatively responding to a brief including writing a treatment, creating style frames and storyboards and a pitch deck

Develop your camera and editing skills

Develop your camera and editing skills to create content that meets the requirements and specifications of content on social platforms

Is the Industry Certificate: Content Creation right for you?

The Content Creator Industry Certificate is ideal for:

  • Communications staff in corporate or government organisations who are responsible for content creation and want to up-skill themselves so more of the process can be delivered in-house
  • Freelancers who want to expand their skillset and get more work in the digital space
  • Advertising or content agency staff who want a better understanding of content production

Meet Your Tutor

Jess Milne

Jess is the co-founder and Artistic Director of content production company TEN ALPHAS. She has extensive media, strategy and hands-on…

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Nick Bolton

Nick is an award winning strategic thinker in the digital and online video space, consulting for corporate and government organisations,…

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What you will need

No previous experience with camera or editing is necessary for this course, but you will be expected to practice what you learn within the workshop outside of the course.

This course is delivered on campus at AFTRS part-time over eight weeks. It starts with an initial five-day intensive and is followed by four-weekend workshops.

Class Times: Workshops at AFTRS 9.30am – 5pm

Week 1: Mon 6 January – Fri 10 January 2020
Week 2: Sat 18 January – Sun 19 January 2020
Week 4: Sat 1 February – Sun 2 February 2020
Week 6: Sat 15 February – Sun 16 February 2020
Week 8: Sat 29 February – Sunday 1 March 2020

There are weekly scheduled sessions (Monday and Wednesday evenings) where you can get coaching and support from the course lecturer – this is primarily via Zoom Video Conferencing.

You will also need to make time to shoot and complete your portfolio video(s) outside of class time.

Students are encouraged to bring their own cameras to this course (with the option of using your mobile device). Please get in touch with us if you have questions around this. AFTRS can supply equipment if necessary.
All participants will need to supply their own external hard drives for their project work.

Post-production classes will use Adobe Creative Cloud software Premiere Pro and Photoshop. It’s recommended that you have access to this software outside of class time.

There is some pre-course reading and viewing to do before the first workshop.

This course is only open to students aged 18 +.

For more information call 1300 065 281 , or register for future offerings.

Industry Certificate: Content Creation Offerings


06 Jan 2020 to 01 Mar 2020
1 x 5 day workshop Mon- Fri + 4 x weekends 9.30am - 5pm and online Zoom Sessions

Early Bird Industry Price:

This price is available to all Australian screen and broadcast practitioners and includes the early bird discount as it currently more than 28 days from commencement of the course.

Early Bird Course Price:

This is the standard course price and includes the early bird discount as it currently more than 28 days from commencement of the course.

AFTRS, Building 130, The Entertainment Quarter, Moore Park NSW 2021

For more information call 1300 131 461, or register for future offerings.

Payment Plan

This course is eligible for a payment plan.

25% to confirm enrolment in the course
25% due 14 days from the beginning of the course
25% due by end of Week 2 of the course
25% due by end of Week 4 of the course
NOTE: If you enrol 14 – 1 day before course commencement, 50% payment will be required to confirm enrolment.

Important information

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.