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Industry Certificate: Content Creation

Photo: Louise Dietz-Henderson

Become a Content Creator

This course focuses on the skills and knowledge required for the creation of engaging short form video to a brief. You’ll learn how to analyse the brief, develop your storytelling and idea generation skills and produce video content quickly to make it engaging across different platforms.

Delivered 100% online, you will engage in practical, collaborative online lectures to learn how to create campaign style content for social media and corporate communications. The course will include sessions on shooting and editing content using a mobile device, with the aim of achieving the best possible technical and creative outcomes.

You will be expected to create content regularly as exercises throughout the course and submit a portfolio to brief at the end of the course.

“Very valuable parts of this course for me were group brainstorming to bring out super creative ideas, and marketing/distribution information.”

– Kazumi Dromond, Student, 2019 Industry Certificate

Gain an understanding of video content production with the goal of creating and executing a portfolio of campaign assets including short form video for digital marketing campaigns

Learn about creatively responding to a brief including ideation, writing the treatment, and creating a great pitch deck

Develop your mobile content creation skills to create videos that meets the requirements and specifications across a range of social media platforms

Is the Industry Certificate: Content Creation right for you?

The Content Creation Industry Certificate is ideal for:

  • communications staff in corporate or government organisations who are responsible for content creation and want to upskill themselves so more of the process can be delivered in-house.
  • freelancers who want to expand their skill set and get more work in the digital space.
  • advertising or content agency staff who want a better understanding of content production.

No previous experience with camera or editing is necessary for this course, but you will need to provide your own mobile device to complete the exercises. You’ll also need to make time to shoot and complete your portfolio video(s).

This course is taught in English, and is open to international students. You must be over 18 to enrol.


We have shorter and 100% online Mobile Content Creation course that will give you an insight into making video with your mobile device. Our five-day Videomaking Intensive course covers shooting and editing video, but does not have the briefing, strategy and creative development elements of this course. For basic skills we also have two-day Premiere Pro, After Effects and Camera and Sound Fundamentals courses available.

If you don’t want to be a content creator, but you are interested in working as a digital producer – focusing more on project management and strategy – then have a look at our Industry Certificate: Digital Producer.

Meet Your Tutor

Josh Butt

Josh Butt is an award winning Executive Producer of brand funded television, TV commercials, video, short films, and podcasts. In…

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Gareth Tillson

Gareth is one of AFTRS’ most popular tutors, teaching across our industry short courses and our school holiday program as…

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What you will need

This course is delivered 100% online over 12 weeks. There are weekly online units to be completed in Moodle, our online learning environment, and weekly online video conferencing sessions via Zoom Video Link. You should allow at least 10 hour per week to include the coursework, including practical exercises and assessment tasks.

You will need a fairly current mobile device on which to shoot and edit the course exercises, and a way to back up your device. You will also need to have accounts on the Facebook, Instagram, Youtube and TikTok platforms.

Online Component

For the online components of the course you will need access to a desktop or laptop computer with camera, sound and good internet connection for the Zoom Video sessions.

This course commences on Monday 11 January 2021 .

First Zoom session: Wednesday 13 January 2021, 6.30 pm – 8.30 pm.

There will be weekly Zoom session on Wednesdays and other individual Zoom feedback sessions throughout the course. Dates TBC. There is some work to be completed before the first session – log in details and instructions will be emailed to you upon enrolment.

Payment plan

25% to confirm enrolment in the course
25% due 14 days from beginning of course
25% due by the end of Week 3 of the course
25% due by the end of Week 6 of the course
NOTE: If you enrol 14 – 1 day before course commencement, 50% payment will be required to confirm enrolment.

For more information and to get a full course outline contact shortcourses@aftrs.edu.au.

To find out about future offerings of this course, register your interest. For more information email info@aftrs.edu.au or call 1300 223 877.

Important information

This course is only open to students aged 18 +.

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.