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Industry Certificate: Digital Producer

Become a Digital Producer

Learn essential skills to successfully develop, coordinate and manage digital media projects. How to build cross-disciplinary teams, manage resources, clients and stakeholders; research and strategise business and digital marketing solutions across a range of channels and platforms; translate creative briefs, ideate, iterate, and test prototypes; construct user experience (UX) workflows and information architecture (IA) plans, as well as critical business and functional documentation to support your projects.

Delivered 100% online, part-time over 14 weeks, this is a practical course giving you essential skills to work in the digital space.

Get skills to research, scope, plan, design, test, develop, and deliver digital projects including how to analyse creative briefs, and write supporting business and functional documents.

Learn about the resources and requirements needed to effectively plan a digital project, including current project and financial management methodologies, and how to successfully lead a design and development team through a project lifecycle.

Understand the needs of a target audience and construct a digital project tailored for maximum effectiveness using a human-centered design approach .

Is the Industry Certificate: Digital Producer right for you?

There are many jobs for Digital Producers in the creative digital space, but you need specific skills and knowledge to succeed. This course will help you learn how to plan and supervise a digital project through its conception and creative phases and to keep the project on time and on budget.
To excel as a Digital Producer, and get the most from the course, you need to be an organised person with good team collaboration skills. Good writing and communication skills are also important, as well as being a bit tech savvy.

This course is ideal if you already have some understanding of website development, digital marketing or digital project management. You may be working in an agency, marketing or comms team – or for a startup – and want to upskill and learn current best practices in the digital space.

In the course you’ll learn about:

  • the different components that make up the digital ecosystem
  • how to lead clients, design and development teams from project kick-off to launch
  • how to understand the needs of the target audience and construct a digital project for maximum effectiveness using user experience (UX) and
  • human-centred design (HCD) principles
  • how to research, strategise and ideate digital solutions using design thinking methodologies
  • how websites, apps, games, and other new tech can deliver effective digital solutions and strategies
  • how to plan, scope, resource, schedule and budget for digital projects
  • how to build solid requirements documents like a Statement of Work (SoW)
  • how to write other project documentation such as business and functional specs
  • how to develop information architecture (IA), sitemaps, wireframes, user journeys, flowcharts, and prototypes
  • what project management tools and methods are currently used in the industry to successfully manage your team’s workflow and productivity
  • how to apply user testing, quality control, and user acceptance testing to successfully develop digital products

This is not a content creation course, so you will not be learning video production or tech/coding skills. If you are interested in a course teaching video making skills please see our Industry Certificate: Content Creation or the Videomaking Intensive.

Industry Certificate content has been validated by our Industry Advisory Panels.

The course is only available to participants 18+ years.

Meet Your Tutors

Kate Ayrton

Kate Ayrton is an experienced broadcast and digital media producer with a passion for developing engaging transmedia storytelling experiences for…

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What you will need

The course is delivered entirely online through our Online Learning Environement Moodle, over 14 weeks, so you will need access to a desktop or laptop computer with a camera, sound and a reliable internet connection for the evening Zoom video sessions.

There is regular weekly online work and exercises, and mandatory assignments, to be completed between Zoom video sessions, we recommend allowing at least 10 hours per week of study time.

Your log-in details will be sent to you once enrolments have closed so you will be able to log into your course and start online course work before the first Zoom session.

Online Zoom sessions are every Monday and Thursday, 6:30 pm – 8.00 pm.

Payment Plan

This course is eligible for a payment plan.
25% to confirm enrolment in the course
25% due 14 days from beginning of course
25% due at the start of week 4 of the course
25% due at the start of week 7 of the course
NOTE: If you enrol 14 – 1 day before course commencement, 50% payment will be required to confirm enrolment.

To find out about future offerings of this course, register your interest. For more information email info@aftrs.edu.au or call 1300 223 877.

Important information

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.