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Industry Certificate: Digital Producer

Photo: Louise Dietz-Henderson

Become a Digital Producer

Learn essential skills to develop, coordinate and manage digital media projects. Learn how to build cross-disciplinary teams, successfully manage resources, clients and stakeholders, research and strategise business and digital marketing solutions, translate creative briefs, and create IA, UX and other business documentation to support your projects. Delivered part-time over 12 weeks this is a practical course giving you essential skills to work in the digital space.

Gain project management skills

Get the skills you need to research, scope, plan, develop and deliver a digital project. Learn how to analyse creative briefs, functional, technical specifications and business documentation, and develop concept models and prototypes for digital projects such as websites, games, apps, and other new tech such as chatbots, VR and AR.

Learn project management methodologies

Learn about the resources and requirements needed to effectively plan a digital project, including current project and financial management methodologies, and how to successfully lead a design and development team through a project lifecycle.

Understand the target audience

Understand the needs of a target audience and construct a digital project tailored for maximum effectiveness using a human-centered design approach that builds on learnings from personas, scenarios, user stories and user journeys. Learn the value of user experience (UX) whether applying it to a website, game or 360˚ transmedia experience.

Is the Industry Certificate: Digital Producer right for you?

There are many jobs for Digital Producers in the creative digital space, but you need specific skills and knowledge to succeed. This course will help you learn how to plan and supervise a digital project through its conception, creative, and technical phases, and keep the project on time and on budget.

To excel as a Digital Producer, and get the most from the course, you need to be an organised person with good team collaboration skills. Good writing and communication skills are also important, as well as being tech savvy.

This course is ideal if you already have some understanding of website development, digital marketing or digital project management. You may be working in an agency, marketing or comms team and want to upskill and learn current best practices in the digital space.

Industry guests on this course include Mark Davies and James Boyce from Grumpy Sailor, Drew Alexander from XAM Consulting, Lynette Reeves from the Project Factory, Saxon Dixon from Virtual Immersive, Jennifer Wilson, Viveka Weiley, Sam Doust, David Clune, Nick Hunter from Paper Moose, Mike Feghali from Expiriti, Emma Turner from the ABC and Patrick Flaherty from Scout Talent.

In the course you’ll learn about:

  • the different components that make up the digital ecosystem
  • how to lead clients, design and development teams from project kick-off to launch
  • how to understand the needs of the target audience through Design Thinking methodologies and construct a digital project for maximum effectiveness
  • how to research, strategise and ideate digital solutions
  • how websites, apps, games, and other new tech can deliver effective digital solutions
  • how to plan, scope, resource and budget for digital projects
  • how to build solid requirements documents like a Statement of Work (SoW)
  • how to write project documentation such as business, functional and technical specifications and more
  • how to eliminate obstacles and avoid ‘scope creep’
  • UX design with a focus on human-centred design
  • what project management tools and methods are currently used in the industry to manage your team’s workflow and productivity
  • how to apply user testing (UT), quality control (QC), andUser Acceptance Testing (UAT) to successfully deploy digital products
  • legal, compliance, data, privacy and copyright considerations

Industry Certificate content has been validated by our Industry Advisory Panels.

For more information and to request a full course outline, please email shortcourses@aftrs.edu.au


If you are interested in a course teaching video shooting and editing skills please see our Industry Certificate: Content Creation or the Videomaking Intensive.

Meet Your Tutors

Kate Ayrton

Kate Ayrton is an experienced broadcast and digital media producer with a passion for developing engaging transmedia storytelling experiences for…

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What you will need

The course is partly delivered online, so you will need access to a desktop or laptop computer with camera, sound and a reliable internet connection for the evening Zoom video sessions.

There is regular weekly online work to be completed between face-to-face sessions, we recommend allowing at least 10 hours per week of study time.

This course is delivered over 12 weeks.

There are three face-to-face workshops at AFTRS which are mandatory.

This course is only open to students aged 18 +.

For more information call 1300 223 877, or register for future offerings.

Payment Plan

Payment Plan: this course is eligible for a payment plan.

25% to confirm enrolment in the course
25% due 14 days from beginning of course
25% due at the start of week 3 of the course
25% due at the start of week 6 of the course

NOTE: If you enrol 14 – 1 day before course commencement, 50% payment will be required to confirm enrolment.

Important information

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.