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Industry Certificate: Digital Producer

Photo: Louise Dietz-Henderson

icon $2,880

icon 3x3-day workshops + weekly online tutes

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Become a Digital Producer

Learn essential skills to create, coordinate and manage digital media projects. Learn to build relationships with stakeholders, strategise business and marketing solutions, translate briefs and create architectural documentation. Delivered part-time over 12 weeks this is a practical course giving you essential skills to work in the digital space.

Get the skills to write specifications, briefs and wireframes documentation for digital projects including websites, games and apps.

Learn about the resources, legals, and financial management of a digital project and how to manage a design and development team.

Understand the needs of a target audience and construct a digital project tailored for maximum effectiveness, using gamification, transmedia, user experience (UX), personas, concept models, user stories and user journeys.

Is the Industry Certificate: Digital Producer right for you?

There are many jobs for Digital Producers in the creative digital space, but you need specific skills and knowledge to succeed. This course will help you learn how to plan and supervise a digital project through its conception, creative, and technical phases and keep the project on time and on budget. You’ll learn about:

  • Quality control of deliverables
  • How to eliminate obstacles and avoid ‘scope creep’,
  • How websites, apps and games can deliver effective digital solutions
  • How marketing and digital work together to deliver results, including analytics, reporting, paid media, SEO and social media
  • How future tech is evolving and integrating itself into the mainstream
  • How gamification techniques and behaviour change techniques such as Nudge Theory can contribute to project success

This is not a content creation course, so you will not be learning video production skills.

Industry Certificate content has been validated by our Industry Advisory Panels. For more information and to request a full course outline, please email shortcourses@aftrs.edu.au

Meet Your Tutors

Kate Ayrton

Kate Ayrton is an experienced broadcast and digital media producer with a passion for developing engaging transmedia storytelling experiences for brands and products, centred on using the latest technology with…

Learn More

What you will need

This course is ideal if you have attended our five-day Digital Producer Intensive or have some understanding of website creation, digital marketing or digital project management.

The course is partly delivered online, so you will need access to a desktop or laptop computer with camera, sound and a reliable internet connection for the evening video conference sessions.

There is regular weekly online work to be completed between face-to-face sessions, we recommend allowing at least 8-10 hours per week of study time.

This course is delivered over 12 weeks. Enrolments close Monday 17 September.

There are three face-to-face workshops at AFTRS which are compulsory.

Workshop dates

  • Friday 21 – Sunday 23 September
  • Friday 19 October – Sunday 21 October
  • Friday 9 November – Sunday 11 November

Payment plan

This course is eligible for a payment plan.

  • 25% to confirm enrolment in the course
  • 25% due 14 days from beginning of course (3 September)
  • 25% due by the end of week 3 of the course
  • 25% due by the end of week 6 of the course

Note: If you enrol 1-14 days before course commencement, 50% payment will be required to confirm enrolment.

Industry Certificate: Digital Producer Offerings


icon 17 Sep 2018 to 09 Dec 2018
3x3-day workshops + weekly online tutes

icon $2,880

icon AFTRS, Building 130, The Entertainment Quarter, Moore Park NSW 2021

There are 10 places available


AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.