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Digital Producer Intensive

Photo: Louise Dietz-Henderson

Become a Digital Producer

Wanting to extend your digital knowledge, or change career direction? This five-day Intensive is perfect for anyone looking to get a grasp on the current digital landscape and beyond. The role of a digital producer can vary dramatically depending on the area in which you are working. Whether you’re agency-based or in-house, running a start-up or trying to catch up, marketers, account managers and producers are expected to understand the wider opportunities in the digital landscape. With classroom lectures, screenings and real-world practical team exercises to take you on a journey through the digital minefield, you’ll start to unravel the technical jargon, and learn how a digital producer works with wider teams to create digital websites, social media, mobile applications and interactive media. You’ll also gain knowledge in the areas of UX, gamification & behaviour change and games.

Covers the general roles and responsibilities of a Digital Producer, and provides an overview of the skills and knowledge needed to succeed

Getting creative: problem solving, innovation, strategy and abstract thinking

Project phases, team players, and the Digital Producer’s role in bringing them together: Discovery, Definition, Design, Development and Deployment, and much more

Is the Digital Producer Intensive right for you?

This course will give you the basic knowledge in all areas of digital, giving you scope to pursue your specific interests in more in-depth courses. It’s a top level crash course for those thinking about making a leap into digital or wanting to explore the industry more. If you already have some experience and are looking to truly deep dive into the subject, you should look at our Digital Producer Industry Certificate

Please note that although this course will cover effectiveness and distribution of content through digital channels (such as video), this is not a content production course. If you are interested in practical technical videomaking courses see our Video Making Intensive Course. If you are looking for creative content idea generation courses we suggest Writing Video Scripts and Briefs, Storytelling for Business or our Industry Certificate: Content Creation.


  • Understanding the technical lingo and becoming a translator for your clients
  • Tools of the trade: prototyping, project management and team management
  • An introduction to digital production methodologies including waterfall, agile and scrum
  • How to pitch a Digital project/strategy for a target audience

Meet Your Tutors

Kate Ayrton

Kate Ayrton is an experienced broadcast and digital media producer with a passion for developing engaging transmedia storytelling experiences for…

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What you will need

This course is open to anyone who has some media, project management, communications or marketing experience. During this intensive five-day course you will need to be prepared to set aside some time to do some homework every evening. Students ideally will bring their own laptop, however if you need us to provide you with a laptop please let us know when you enrol.

For more information call 1300 223 877, or register for future offerings.

IMPORTANT INFORMATION ** AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds.