“Good mix of theory and practice, great hands-on experience, great trainer, encouragement of interactivity”
– Youth arts co-ordinator, Health network
Harness the power of audio storytelling
Add audio to your marketing and communication mix and enhance your brand communication. In Podcasting for your Brand, you will identify podcast opportunities for your brand and explore the podcast production process stage by stage, applying techniques to your podcast, as you develop the pilot episode through the course.
In this course, delivered online or in person, you will learn how to identify your audience and podcast niche, explore internal and external opportunities for audio, learn techniques for scripting and writing show notes, and develop best practices in producing, presenting and publishing podcasts.
At the end of this course, you will:
Gain insight into the power of podcasts for your brand.
Develop an understanding of your audience.
Apply skills in planning and producing on-air content for a variety of purposes.
Is the Podcasting for your Brand right for you?
This course will help gain skills to plan, structure, and produce branded podcast content, while also developing your writing and ideation skills. You will learn how you can use audio to build an audience, strengthen your brand and communicate with teams.
This course is ideal for marketing professionals seeking to diversify content marketing plans, content creators and influencers to expand media and online presence, entrepreneurs and small business owners looking to build brand awareness, and other professionals looking to enhance brand communication through audio.
Course Delivery & Requirements
Podcasting for your Brand is offered online over three weeks with weekly Zoom sessions in the evening, or in person during business hours as a two-day workshop with a week in between.
Both classes have a maximum capacity of 10 participants.
Attendance pattern:
- In-person – two days with a week in between, 10am-5pm
- Online –Three weekly two-hour Zoom sessions and 1-2 hours self-directed learning per week
We ask that you come to the course with an idea for a podcast. You will need a smartphone and access to free editing software.
For the online course, you will also need access to a desktop or laptop computer with a camera, sound and a reliable internet connection for the evening Zoom sessions. Once enrolled we will send you further instructions.
Course Fee: Online $850 | In-person $950 (pricing subject to change, please check enrolment form)
Early bird and other discounts available – learn more.
Meet Your Tutors
AFTRS short courses are taught by leading industry professionals. The in-person course is delivered by either Pariya Taherzadeh or Jay Gasser. Toni Tenaglia delivers the online course.
Pariya Taherzadeh
Pariya is a Global Award-Winning Executive Podcast Producer and AFTRS Radio & Podcasting, alumna. Pariya has worked for The ABC,…
Toni Tenaglia
Toni is an Australian Entertainment “Mo” Award winner with over 30 years’ experience in the local and international media landscape.…
Jay Gasser
Jay Gasser is an AFTRS Radio & Podcasting graduate, award-winning audio producer, and former Senior Podcast Producer at iHeart, Australia’s…
Further Reading
Link to
How The Loneliness Project is Sparking Human Connection through Podcasting
Dr. Jodie Scott explains how Podcasting for Your Brand has helped guide her and The Loneliness Project team through the process of creating a podcast that addresses the stigma around loneliness.
Link to
From Idea to Launch: Insights from Podcasting for Your Brand
We spoke with Grahame Grassby, who has recently released his podcast My Singalong with Catters & Mouseman, about his insights on the course and how it assisted his production.
Podcasting For Your Brand Offerings
Online
Early Bird Course Price:
$765
$765
This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.
ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).
Sydney
Early Bird Course Price:
$855
$855
This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.
AFTRS:
Building 130, The Entertainment QuarterMoore Park NSW 2021
Building 130, The Entertainment QuarterMoore Park NSW 2021
Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.
IMPORTANT INFORMATION
AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.
If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.
Find out more information about discounts and refunds here.
For more information email business@aftrs.edu.au or call 1300 223 877.
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