The freshly unveiled rebranding of AFTRS’ visual identity by Sydney-based studio M35 has been featured on one of the United Kingdom’s top design and branding websites, Visuelle.
M35’s design resulted from an intense nine-month process engaging all departments of AFTRS. It’s built on the motion-first identity system of the timeline, communicating the fundamentals of contemporary storytelling and marking the School’s place in history. Recognition by Visuelle is a major honour in the design world.
Congratulations to the talented team at M35 and all the AFTRS staff who were instrumental in achieving such a great result.
A portfolio of M35’s work with AFTRS can be seen at their website.