5 new episodes cover the business of storytelling - how to thrive as a creative in Australia’s evolving economy.
AFTRS has launched the second series of Lumina, which explores how, as the economy changes, the value of creative work is increasing. The podcast is hosted by Fenella Kernebone, Head of Curation at TEDxSydney and a former presenter at ABC’s Radio National and Triple J.
The first series of the Lumina looked at how technology is challenging and shaping the way we share stories. Over five episodes, series two covers how to spot creative opportunities in non-creative business, how people are applying storytelling skills to social problems and the role creative industries play diplomatically and economically on the world stage.
Fenella speaks to leaders from Australia and around the world to explore the unique opportunities for creative industries at this moment in time. Guests include Russel Howcroft (PwC’s Chief Creative Officer and AFTRS chair), Zareh Nalbandian (CEO of production powerhouse Animal Logic), Wendy Zukerman (Gimlet Media), Erika Soto Lamb (Comedy Central) and Greg Basser (Gentle Giant Media Group).
“Australian creativity offers extraordinary opportunities for new forms of productivity, even for businesses who haven’t traditionally engaged in creative work. Lumina explores those opportunities and the ways that creative practices can have a powerful impact across the community. These new episodes are compelling listening for curious minds who want to thrive in the emerging creative economy.”
- Georgie McClean, AFTRS Acting CEO
Lumina is produced for AFTRS by Audiocraft, with Selena Shannon, Jess O’Callaghan, sound engineer Tiffany Dimmack and Executive Producer, Kate Montague.
EPISODE 1 – THE VALUE OF CREATIVITY
What are your creative skills worth to the future Australian economy?
Hear from Russel Howcroft and Dr Georgie McClean about AFTRS Creativity Manifesto and a new approach for thinking about the role creative skills can play in traditionally non-creative arenas.
EPISODE 2 – Old problems with creative solutions
How can I spot creative opportunities in non-creative business? Skills like problem solving, lateral thinking, storytelling are valuable outside traditional creative industries — learn about how practitioners can seek opportunities out and approach old problems in new ways.
Hear from James Boyce from creative experience company, Grumpy Sailor about their collaboration with the TAC, tackling the ambitious goal of zero deaths on Victorian roads with technology, experience and storytelling.
EPISODE 3 – Social problems with creative solutions
How can creatives make work with a real social impact? Creative skills can have economic value, but they can also have real social value. Hear from Comedy Central’s first head of social impact Erika Soto Lamb and filmmaker Christopher Nelius on his global initiative The Lion’s Share.
EPISODE 4 – The value of a creative idea
How can I harness, and protect, the value of my intellectual property? Creative ideas are valuable. But as a creative it can be hard to know what is worth protecting and when it’s worth sharing IP to get things made. Hear from Wendy Zukerman of podcast Science Vs, who sold the idea to US company Gimlet Media and Animal Logic’s Zareh Nalbandian, on why IP generation is good business.
EPISODE 5 – Creative ideas in the global economy
How can creative work influence Australia’s image on the world stage, and why should practitioners care? Australian Hollywood producer Greg Basser (Gentle Giant Media Group) explains the value of thinking of your creative career as an international one — and the economic, diplomatic and social benefits of being major creative players.
Listen to Lumina here.