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Navigate the Media Landscape: AFTRS for Business with Tracey Spicer


As we see time and time again, a good or bad media performance can make or break a career. The news cycle is relentless, and with the proliferation of media outlets and video platforms, everyone in the workplace can expect to be interviewed multiple times, and at very short notice.  

AFTRS for Business will get you media ready with its Intro To Media Skills, online training program led by Tracey Spicer AM. As a multiple Walkley Award-winning author, journalist, and broadcaster, Tracey brings a wealth of experience from anchoring national programs for ABC TV and radio, Network Ten, and Sky News.  

“A good or bad performance can make or break a career. Solid advice about key messaging, bridging phrases, engaging an audience, body language, eye contact, gesture, voice, managing nerves and breathing makes the world of difference. Anyone can access this training from the privacy of their homes or offices.” – says Tracey Spicer

Delivered via Zoom for ease of access, Tracey will provide solid advice on techniques that can make the world of difference in your next media interview.   

AFTRS is the national screen and broadcast School and AFTRS for Business offers both short courses and customised training, showing you how to connect with any audience in new and exciting ways. Delivered online, in person, or a mixture of both, by outstanding industry practitioners who walk their talk. These courses empower clients to tell better stories, whatever the medium, to help them connect with their customers, promote their business and inspire customers and employees.  

Additional AFTRS for Business short courses in the coming months include Presentation Skills, Mobile Content Creation, Brief To Script To Great Video, Storytelling for Business and Podcasting For Your Brand, with customised training options also available for businesses, organisations and individuals. 

Mathieu Ravier, Director of Partnerships and Development says,

“It’s natural to feel anxious about representing your organisation in the media. There is no one better qualified than Tracey Spicer to turn any interview into a positive and impactful communication experience. Businesses have a lot to learn from storytelling, and AFTRS has been honing these skills through 50 years of training Australia’s storytellers and media practitioners. Whether you’re a small business owner or an enterprise executive, developing media skills should be on your to-do list, and AFTRS for Business is here to help.” 



Tracey Spicer AM is a multiple Walkley Award-winning author, journalist and broadcaster who has anchored national programs for ABC TV and radio, Network Ten and Sky News. 

The inaugural national convenor of Women in Media, Tracey is one of the most sought-after key-note speakers and emcees in Australia. In 2019 she was named the NSW Premier’s Woman of the Year, accepted the Sydney Peace Prize alongside Tarana Burke for the Me Too movement, and won the national award for Excellence in Women’s Leadership through Women & Leadership Australia. 

In 2018, Tracey was chosen as one of the Australian Financial Review’s 100 Women of Influence, winning the Social Enterprise and Not-For-Profit category. For her 30 years of media and charity work, Tracey has been awarded the Order of Australia. 

Highlights of her outstanding career include writing, producing and presenting documentaries on women and girls in Bangladesh, Kenya, Uganda, Papua New Guinea and India. She is an Ambassador for ActionAid, the Ethnic Business Awards and Purple Our World, and Patron of the Pancreatic Cancer Alliance. 

Her first book, The Good Girl Stripped Bare, became a bestseller within weeks of publication, while her TEDx Talk, The Lady Stripped Bare, has attracted almost seven million views worldwide. Tracey’s essays have appeared in dozens of books including Women of Letters, She’s Having a Laugh, Father Figures, Unbreakable, and Bewitched & Bedevilled: Women Write the Gillard Years. 

The ABC highlighted Tracey’s #metoo work in the three-part documentary series Silent No More, which featured the stories of hidden survivors. Her new book, Man-Made: How the bias of the past is being built into the future, was published by Simon & Schuster in May 2023. 

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Link to
Intro to Media Skills

Learn how to represent your brand and navigate media interactions with finesse.