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Intro to Media Skills

Having basic media skills in your communication toolbox means you are prepared to respond appropriately in a world where “no comment” just doesn’t cut it. Delivered by Walkley Award-winning journalist, broadcaster and author Tracey Spicer AM, this 2-hour online workshop is an ideal entry point to understanding media, its opportunities and challenges. The workshop has a maximum of 15 participants.

Explore the different types of media, and what they expect from an interview.

Develop strategies for staying on message and on brand.

Increase your authenticity and impact.

“Easy to digest, appropriate content for time frame, well delivered, great amount of engagement required from participants without the engagement eroding the content or deliver.”

- Business Banking Executive

"Tracey was extremely personable and made everyone feel validated and at ease. The content was easy to understand and Tracey used real life examples that I knew to communicate points."

- Manager, Non-profit/NGO

"The facilitator, Tracey Spicer, was dynamic and engaging, she gave real world examples to demonstrate skills and advice shared within the session and kept the session running smoothly. This course is ideal for those new to, or about to embark on, interactions with media, particularly for the purpose of interviewing or speaking to camera."

- Grants Manager, Non-Profit/NGO

Is the Intro to Media Skills right for you?

In this ever-changing world, media skills are increasingly required by everyone, regardless of their role. The 24-hour news cycle is relentless. This workshop will equip you with the critical thinking to discern which interviews are worthwhile, and the tools to remain calm under pressure. You’ll learn about key messaging, bridging phrases, and crisis communications.

RELATED COURSES

AFTRS specialises in equipping spokespeople with the skills and confidence needed to represent their companies effectively while staying on message and on brand.

Our Media Skills training empowers individuals to navigate media interactions with finesse, and can be tailored to meet your specific needs. Whether delivered one-on-one or in groups of up to five participants, we offer both virtual and in-person options. We specialise in working with board members and C-suite executives. If you are interested in a bespoke Media Training program, please email business@aftrs.edu.au.

AFTRS customised Media Skills training is delivered by Tracey Spicer and Greg Dyett.

What you will need

This course is delivered 100% via Zoom. You will need access to a desktop or laptop computer with a camera, sound and good internet connection, as well as a quiet place to participate.

Meet Your Tutors

Tracey Spicer

Tracey Spicer AM is a multiple Walkley Award-winning author, journalist and broadcaster who has anchored national programs for ABC TV…

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Greg Dyett

Greg Dyett credits his postgraduate training in Radio at AFTRS in 1993 for laying the foundations for his highly successful…

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Further Reading

Link to
Communicating with Influence: Insights from Intro to Media Skills

Monique Blaikie highlights the engaging and practical techniques from Intro to Media Skills, empowering her daily communication with influence.

Learn More

Intro To Media Skills Offerings

Online

COURSE DATES:
12 Feb 2025 to 12 Feb 2025

ATTENDANCE PATTERN:
10am-12pm

Early Bird Course Price:
$405

This is the standard course price including the early bird discount, as it is currently more than 14 days from commencement of the course.

ONLINE VIA ZOOM:
You will need a computer with speakers, a microphone & webcam (built-in, USB plug-in, or wireless Bluetooth).

For more information please email shortcourses@aftrs.edu.au or call 1300 223 877 or to register for future offerings click here

Enrol
ENROLMENTS CLOSE: 09 Feb 2025

Register your interest to stay up-to-date on future offerings, application or enrolment dates, and more information on this course.

Register Interest

Sign up for updates on the Intro to Media Skills, including information sessions and future offerings.

IMPORTANT INFORMATION

AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.