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Sophie McGill

Tutor

One of Australia’s leading digital executives, Sophie began her career in advertising strategy before transitioning into production, licensing, sponsorship and overall business management. She has been at the forefront of the digital media revolution for the past 20 years, delivering award winning interactive and convergent media projects.

While working for major production houses Endemol UK and Southern Star Australia, Sophie spearheaded the creation of unique multi-platform content including UK firsts, 24/7 live 3G streaming and ‘mobi-sodes’. The combination of Sophie’s advertising and production experience positioned her perfectly to develop and execute brand extensions for well known television properties including Big Brother and Deal or No Deal. Sophie ran content investment and management firm Media Venture Partners with Hugh Marks for 7 years and was Chief Operating Officer of Marquee Studios where she developed and Executed Amplify; a live festival and social media series.