RE: FRAME is a training initiative focused on innovation, business building and empowering media industry professionals to reach their potential.

Turbulence is the new normal for media industries, with incumbent business models being undermined by rapidly changing technology and the global marketplace at our doorstep.

AFTRS’ recent nationwide media industry survey found that you want to better understand how to evolve your business, take advantage of rapidly changing communications technology and more accurately identify your audience and market.

AFTRS draws on its decades-long experience of delivering future- focused, practical and highly successful screen business programs to lay the foundations of this new series of courses.

Delivered by industry thought leaders who are actively leveraging new opportunities for growth, RE: FRAME courses will be practical, experiential and collaborative. You will become more self-aware, learn to harness your creativity and capitalise on potential opportunities.

You will be invited to adopt an innovative mind-set and to re-evaluate (and possibly reinvent) your skillset, ideas and projects. You will leave the courses armed with frameworks and models to boldly experiment and supercharge your career or business.

Download the RE: FRAME brochure.

RE: FRAME is a program of practical, interactive courses delivered in a format to suit busy media professionals.

Formats include face-to- face and online, delivered as either intensive modules, or part-time over several weeks.

RE: FRAME’S modules will cover innovation, audience, business, brand, communications and creative leadership.


Learn how to generate new ideas, reinvigorate existing projects and uncover growth opportunities by using fresh approaches and models.

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Learn to build, sustain and grow your business by adopting entrepreneurial methodologies, analysing trends and exploring alternative business models and new markets. Value your creative IP and find new opportunities for growth.

Creative Leadership

Learn to take an innovative approach to leadership. Be inspired to embrace collaboration, experimentation and to engage with your teams and customers as co-creators.


Learn to communicate authentically, craft bespoke stories to persuade your audiences, improve your presentation skills and maximise the impact of your pitch.


Learn how to thrive in a disrupted media environment by understanding and co-creating with the audience you’re serving. Use data driven analysis and persona mapping to identify your audience and the market size, and develop ideas to suit.


Learn to define and develop either your organisation’s or your personal brand. You will be equipped with the tools to clearly understand your purpose, value proposition and brand values to gain cut-through in the market.

Watch the launch of the training initiative with Neil Peplow (AFTRS CEO), Russel Howcroft (AFTRS Chair, PwC Chief Creative Officer), Adrian Turner (Data 61 CEO) and Louise O'Donnell (Seed Production Managing Director).

Watch the panel discussion which took place at the launch comprised of industry leaders Chloe Rickard (Jungle), Nathan Anderson (Start VR), Lauren Elliott (Mad Kids), Drew Grove (Every Cloud Productions) and Kate Montague (Audiocraft) discuss new business models and creative technologies, while moderator Mike Jones takes audience questions from Facebook.


The Australian Film Television and Radio School would like to acknowledge the Traditional Owners, the Bidjigal people and Gadigal people of the Eora Nation, on whose land we meet, work, study and teach. We pay our respects to Elders past and present, and extend our respect to Aboriginal and Torres Strait Islander people from all nations of this land.