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DIY Social Media for Creative Businesses

Many of us are on multiple social media platforms. But when it comes to promoting our films, series or businesses it can often fall flat or fizzle quickly. So how can producers, broadcasters and creative business owners harness social media to best effect – without a huge budget?

In this session, we take an audience-first approach to unlocking the power of key social media platforms – Facebook, Instagram and LinkedIn – and look at practical strategies and ways to plan and resource content and channels to engage your audience.

The art of telling a story ongoing on multiple platforms can be done with the right systems, workflows and resourcing. We will break down techniques that work for large and small businesses and touch on the strengths of each social platform and the power of Facebook ads.

Strategies will focus on Facebook and the type of video content that works, while other tactics will demonstrate the best practice in planning, delegating and executing your plans across all platforms. There will be plenty of DIY tips and tricks to help you save time and money and energy.

At the heart of everything we discuss is all about your audience and storytelling techniques unique to each platform.

The main presenter of this seminar, David Clune, runs Culture Shock Marketing, a social media first marketing specialist. David will be joined by social media expert practitioners Diana Nguyen and Dom McCusker, giving case studies of recent campaigns.

The seminar runs from 2 pm – 5.30 pm with two fifteen-minute breaks and will be delivered completely online via Zoom Video. If you are unable to attend the actual session but would like access to the recording afterwards, enrol below and we’ll send out a link after the session. Please note the recording is only available for one week after the session.

Discounts are available for bookings of three or more attendees in the seminar. To get this discount please phone AFTRS Short Courses on 1300 223 877.

Discover practical tactics on how to define your target audience (customer) and ways to execute an engaging social media content strategy that gets results.

Understand the basics of each platform to help you find your audience and map out the framework needed to resource, produce and publish your content.

Gain quick tips, tricks and tools that will save you time and money while helping you execute your content strategy.

Why go to this seminar?

If you’re using social media channels for your creative business and want to take it to the next level this seminar is for you. It will include creating the right social media team structure in larger organisations through to DIY hacks for getting your content out there as a small business.

Business growth requires both short and long term social media strategies and it’s a fine line between pushing sales and pulling people in with authentic brand stories. There’s no quick fix in social media, it requires ongoing resources and investment into video production, distribution, and audience engagement so we’ll be looking into how to produce an always-on content marketing strategy.


This seminar is part of the Short, Sharp and Immediately Useful series of professional development seminars at AFTRS. Check out the other seminars in the series here.

Meet the presenters

David Clune

David Clune is a digital and social media producer who specialises in niche social media marketing campaigns. Recently he has…

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Diana Nguyen

Diana Nguyen is an actor, comedian and creative entrepreneur. She has worked in the entertainment industry for 15 years and…

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Dom McCusker

Dom McCusker is a Social Media Specialist with a broad range of experience across multiple industries. Starting out in the…

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What you will need

As this seminar is delivered entirely online via Zoom Video you will need to have access to a good Internet connection, a computer with a built-in camera and microphone and a quiet space to participate. Headphones are recommended.

Once you are enrolled, we will send out instructions for participation and you will receive a link to a pre-seminar survey for any questions.

To find out about future offerings of this course, register your interest. For more information email info@aftrs.edu.au or call 1300 223 877.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.

For more information email shortcourses@aftrs.edu.au or call 1300 223 877.