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Impact Producing

Want to learn more about impact campaigns for screen content – strategy, audience and philanthropic finance?

This two-session workshop, delivered entirely online, will focus on building audience, distribution and impact strategy and will draw on Industry expert Malinda Wink’s expertise and best practice case studies from Australia and across the world.

Across the sessions, participants can expect to understand key elements of impact strategy design, distribution and audience-building (including lessons from the post-COVID world), building an impact team and managing relationships with stakeholders and protagonists, budget and raising finance.

There’ll be some detailed discussion around the costs of running an impact campaign.

Participants will be invited to share examples of their own work and submit key questions prior to the seminar, and two participant projects will be selected for a live impact case study on building an impact campaign and researching partnerships

The workshop runs over two afternoons: Friday 16 and Mon 19 October, from 1 pm – 4 pm both days. It will be delivered completely online via Zoom Video.

Gain an understanding of Impact strategy design

Learn about managing relationships with stakeholders and protagonists

Hear about how impact campaigns can assist with raising finance

Why go to this seminar?

If you are documentary, factual TV or online content producer with projects that have an intended social impact, then you can’t afford to miss this invaluable workshop from one of the experts in this field. Lessons learned from the documentary sector can also be applied to scripted series and features that have a social impact agenda.

If you aren’t sure whether impact producing is for you, find out more here.

Meet Your Tutors

Malinda Wink

Malinda is Global Director, Good Pitch at Doc Society (formerly BRITDOC). From 2013-2019 Malinda Wink served as Executive Director of…

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What you will need

As this workshop is delivered entirely online via Zoom video you will need to have access to a good internet connection, a computer with a built-in camera and microphone and a quiet space to participate. Headphones are recommended.

Once you are enrolled we will send out instructions for participation and you will receive a link to a pre-workshop survey.

For more information call 1300 131 461, or register for future offerings.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.

For more information email shortcourses@aftrs.edu.au or call 1300 223 877.