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The Business of Podcasting

If you are passionate about podcasts and want to pursue a career in the industry, this seminar will provide valuable insights into understanding the industry, how to craft your ideas into a viable product and how to reach your target audience. We will also share upskilling options for those serious about pursuing a career in podcasting.

Moderated by AFTRS’ Head of Radio, Fyona Smith, this seminar will include presentations from a range of industry experts, as well as an interactive brainstorming session to get your podcast creativity and ideation flowing. Topics covered will include –

  • Identifying your audience and designing content to connect
  • Production traps and tips for newbies
  • Branded podcasts and how to work effectively with brands to create great content
  • How the rise of “shortcasts” and smart speaker content is changing the industry
  • How to create a viable business around your podcast by extending across platforms and media
  • How a podcast can be an excellent MVP for a larger, more expansive creative idea

Guest speakers –

Alex Mitchell: Executive Producer of Branded Content at LiSTNR (PodcastOne)
Melanie Sargeant: Festival Director, Newcastle Podcast Festival
Kate Montague: Managing Director and Co-Founder of Audiocraft
Kate Watson: Commercial Director at The Squiz podcast.

More speakers to be confirmed.

The seminar runs 2 pm – 5.30 pm with two breaks and will be delivered completely online via Zoom Video. If you are unable to attend the session but would like access to the recording afterwards, enrol below and we’ll send out a link after the session. Please note the recording is only available for one week after the session.

Discounts are available for bookings of three or more attendees in the seminar. To get this discount please phone AFTRS Short Courses on 1300 223 877.

Learn about the importance of understanding your audience and crafting a podcast that connects

Understand what makes a podcast idea commercially viable, learn how to promote and monetise

Get vital information on podcast production and career options in podcasting

Why go to this seminar?

In 2021, podcasting will become a billion-dollar industry. The proliferation of shows, platforms, investments from large companies like Listnr, Audible and Spotify, and the rise of smart speakers and smartphones has seen audience numbers increasing at an impressive rate.

No longer is podcasting the realm of the enthusiastic hobbyist. There are serious dollars to be made by companies and large audiences to be reached by brands and creators. During this session, you will discover how to understand your audience at a deeper level and create viable content to connect with brands and audiences.

If you are already working in the space but want to learn how to leverage what you do into a career or a business, or if you work in another field and are just curious about the industry, this seminar will give you loads of vital information and inspiration.


This seminar is part of AFTRS’ Short, Sharp and Immediately Useful series of professional development seminars. Check out the other seminars in the series here.

AFTRS also offers a six-week, online Podcasting Fundamentals course covering the essentials, while the one-year full time (or two-year part-time) Graduate Diploma in Radio covers podcasting production in-depth.

Meet the presenters

Fyona Smith

Fyona Smith is Head of Radio at The Australian Film, Television and Radio School (AFTRS), responsible for the development and…

Learn More

What you will need

As this seminar is delivered entirely online via Zoom video, you will need to have access to a good internet connection, a computer with a built-in camera and microphone, and a quiet space to participate. Headphones are recommended.

Once you are enrolled we will send out instructions for participation.

To find out about future offerings of this course, register your interest. For more information email info@aftrs.edu.au or call 1300 223 877.

IMPORTANT INFORMATION: AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If you are planning to travel to attend a course, please confirm with us via email that the course will be proceeding before you make your travel bookings. AFTRS is not liable for any travel costs incurred due to course postponement, cancellation, or any other circumstance.

If an attendee wishes to withdraw from a course, they may do so up to 15 days before the course commences and get a full refund. Cancellations 14 days or less before course commencement will incur a fee.

Find out more information about discounts and refunds here.

For more information email shortcourses@aftrs.edu.au or call 1300 223 877.