Dr. Tara Lomax is a screen media educator and published researcher with expertise in contemporary screen industries, particularly entertainment franchising, multiplatform and transmedia storytelling, genre, storyworld development, and visual effects. She is the author of the forthcoming book Hollywood Franchising: Blockbuster Entertainment and Mode of Production in the Early Twenty-First Century (University Press of Mississippi), which examines the creative and industrial workings of Hollywood franchising as a significant mode of production in contemporary entertainment.
Her research can also be found in the Journal of Cinema and Media Studies, Senses of Cinema and Quarterly Review of Film and Video, and book collections including the forthcoming Stars and Franchises (Edinburgh UP, 2027), The Screens of Virtual Production (Routledge, 2025), The Palgrave Handbook of Screen Production (2019), The Superhero Symbol (Rutgers UP, 2019), and Star Wars and the History of Transmedia Storytelling (Amsterdam UP, 2017).
Tara is a senior editor of Henry Jenkins’s Pop Junctions, Treasurer of the Screen Studies Association of Australia and Aotearoa New Zealand (SSAAANZ), and formerly Teaching Staff Member on the AFTRS Academic Board.