Peter Drinkwater is CEO of House of Brand Group and Screen Audience Research Australia. With offices in Sydney and Melbourne Peter is a Master Brand Coach and one of Australia’s most sought-after brand strategists and researchers. Clients include, among others, Woolworths, Nine, Mecca, IAG and the Hollywood studios. House of Brand work on content strategy for corporates and also brand strategy for start-ups, teaching the essentials of brand marketing when you are a new brand. Screen Audience Research Australia (SARA) works with independent producers, distributors and studios to market film/TV and they screen test content at rough cut, having audience tested over 30 Australian films and TV programs to date. Peter is a graduate of the Masters in Screen Arts and Business at AFTRS.
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