David Clune is a digital and social media producer who specialises in niche social media marketing campaigns. Recently he has executed the ‘Be Safe Be Sexy’ (STIGMA/Acon safe sex campaign), ‘Big Bad Love’ (Domestic Violence documentary/ABC2) as well as three independent feature documentaries; Sherpa – Trouble on Everest, Motorkite Dreaming and The Living Universe.
David has been instrumental in bringing to life the content visions and strategy for the NSW National Parks Young Adults Campaign through video production (launched in October 2016). To date the blog has 500k unique page views since it’s launch, it’s Facebook page has achieved over 6 million Video views and received 300k reactions (likes shares comments) due to the Young Adults Campaign content and strategy.
Previously David has also worked full time as the Social Media producer at SBS Australia (TV Network) managing the Facebook, Twitter and Instagram channels. David has also worked in independent productions companies and advertising agencies. In the last few years, his main focus has been content marketing which he believes is the future of marketing and follows the principles of multi-platform/transmedia storytelling. David has a Bachelor of Film and Television from Swinburne University and is also fluent in Chinese Mandarin and Japanese after living in both countries for over one year.
In January 2019 he launched Culture Shock Marketing with Co-founder Kirty James (Neurobehavioural-marketing analyst) and together they specialise in creating, optimising and amplifying social media content within the health technology space.